Marketing

“Contagious” by Jonah Berger

Berger, a young Wharton professor, turns Malcolm Gladwell’s “The Tipping Point” on its head, focusing on what kind of messages…

“Inbound Marketing” by by Brian Halligan, Dharmesh Shah and David Scott

Doctor's will find the discussion of approaches to using social media inInbound Marketing significantly different than what has been used…

“Permission Marketing: Turning Strangers into Friends, and Friends into Customer” by Seth Godin and Don Peppers

What is the difference between broad based and narrow targeted marketing for professional practices. A LOT! This book emphasizes how…

“The Marketing Imagination” by Theodore Levitt

Well, the title says it a lot. One of the better thinking persons approach to marketing and its possibilities. Since…

“The Portable MBA in Marketing” by Charles D. Schewe & Alexander Hiam Wiley

A really nice compact marketing oriented read. You'll find niche approaches you can easily apply to dental practice and specialty…

“Trading Up: The New American Luxury” by Michael Silverstein & Neil Fiske

In 25 years of providing consulting and legal services to dentists, my experience is that many doctors think they can…

A Guide to Preparing Cost-Effective Press Releases

This book is recommended by Dennis Speath, author of The Expert Series for Dentists Special Report, Public Relations: Writing the…

Journalism: Who, What, When, Where, Why, And How

This book is recommended by Dennis Speath, author of The Expert Series for Dentists Special Report, Public Relations: Writing the…

The Elements of Style (4th Edition)

This book is recommended by Dennis Speath, author of The Expert Series for Dentists Special Report, Public Relations: Writing the…

The Facebook Era by Clara Shih

Great book! Newest Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn!  2nd Edition has: •…