“Permission Marketing: Turning Strangers into Friends, and Friends into Customer” by Seth Godin and Don Peppers

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Description

What is the difference between broad based and narrow targeted marketing for professional practices. A LOT! This book emphasizes how to target your marketing, how to connect anew with those that already receive services from you. May have too much focus on technology for some doctors, but it can open a lot of possibilities.

 

 

 

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