Writing a news release as part of a PR program can seem a daunting task. This Special Report publication helps bring the task into clear perspective. Dentists and Dental Specialists along with their staff will appreciate this well-written, easy-to-understand Special Report. Includes other resources to hone your skills.
The first in a Public Relations series by Dennis Spaeth, a career journalist with more than 20 years spent covering the dental profession, provides insights and examples of well-written news releases.