John Kotter is a professor at Harvard Business School and previously wrote Leading Change. See the description of that book below and consider reading it first. Heart of Change offers a more detailed examination of the eight steps he discusses that are important for any business entity attempting a large change or even seeking staff to be more involved in day to day affairs. With dental and dental specialty practices growing in size this book has much to offer. Here he details that it is not an analysis that is motivating when seeking to get others to change (left brain) but it seems to be ties to emotions or individual connectors (right brain) that produces impact.