Some of you may remember the “101 Ways To Say Thank You or Give Praise” handout at various dental conventions by product companies and some speakers some years ago. This book is along the same lines except it is written by Tom Peters and he has a lot of credibility in identifying 163 ways that you can make sure you are reaching for excellence. He provides a group of short (about 2 pages each) suggestions on how to leave the impression you want your customers/patients to have. He feels paying attention and doing the ones that apply will improve the business, period. My own view is that this work provides an important as the patients leave look many practices need and should be aware of along with beneficial insights on operations, customers being satisfied, and securing employees engagement for Doctor CEO’s.