“The Substance of Style” by Virginia Postrel

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Description

Through inescapable logic and clear depictions, this book explains how features once derided as aesthetic have become increasingly powerful and uniquely personal product differentiators. Executives who continue to seek meaning within the cells of a spreadsheet, take heed of what Postrel implies: great product development doesn’t cost…it pays.
Marc BraunsteinThrough inescapable logic and clear depictions, this book explains how features once derided as aesthetic have become increasingly powerful and uniquely personal product differentiators. Executives who continue to seek meaning within the cells of a spreadsheet, take heed of what Postrel implies: great product development doesn’t cost…it pays.
Marc Braunstein 

 

 

 

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