” The Tipping Point: How Little Things Can Make a Big Difference” by Malcom Gladwell

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Description

This book will make you think out of the box. Gladwell relates social change and trends emergence to an epidemic. For any doctor seeking to start, enhance or develop a marketing program for the practice or understand certain behaviors of staff or patients these insightful comments from a former science writer at the Washington Post and now writer at The New Yorker can be thought provoking.

 

 

 

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