Scan the QR at the right, or “Quick Response”, code with your smart phone. Whether it is placed on a screen or on print items it will take you to the information I have designated with this direct link! Oh, you’ll need an app for the scan! The one I use is called ScanLife, its a free app for both Android and Apple and it works great reading QR codes and SKU codes (which brings up lots of product information – very helpful).
Keep your eyes open! The QR codes are showing up everywhere! I was recently at Reagan Airport in DC and there on a 4’x6’ billboard for a local university was a QR code image for more information on the program offered at the university. I pulled out my phone and scanned the image and boom I was taken to the specific web page reading about the program – very powerful!
At a recent study club program I discussed with doctors how to place the QR codes on their business card, put them on select practice information sheets and after treatment follow up care sheets. I related how doctors can use the codes to direct patients, prospects, and referral sources so the “land” on select web page content. In this way when they are meeting with a referral practice, meeting a prospective patient or talking to a patient after treatment they are guiding the reader to selected information in a quick and easy way. For marketing you can add a QR code to the T-shirt design for the next softball team you sponsor or on the next round of coffee mugs you order. The possibilities are endless.
QR codes can be created for more than just web links. You can have a telephone number QR code or a special offer or message QR code that is simply text. Keep the message short. Lots of possibilities – contests, announcements, welcome message.
Creating your own QR codes is a free and easy process. There are plenty of websites that will generate the codes. Simply Google “QR code generator”. The one I use is http://qrcode.kaywa.com/.
Let me know what you do with your QR codes. Send me samples and I’ll put together a follow-up posting or article. Happy QR-ing!