A Guide to Preparing Cost-Effective Press Releases


This book is recommended by Dennis Speath, author of The Expert Series for Dentists Special Report, Public Relations: Writing the News Release, as a deeper resource for writing effective press releases.

The authors, William Winston and Robert Loeffler, review the basics of press release writing, give examples, and explain in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost.

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