“Contagious” by Jonah Berger


Berger, a young Wharton professor, turns Malcolm Gladwell’s “The Tipping Point” on its head, focusing on what kind of messages get shared with others rather than who the messenger might be. Using six principles to describe why ideas or content spread, Berger offers a data-driven approach to marketers and leaders who want their messages to go viral. (Courtesy of Simon & Schuster)

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