“Inbound Marketing” by by Brian Halligan, Dharmesh Shah and David Scott


Doctor’s will find the discussion of approaches to using social media inInbound Marketing significantly different than what has been used to market dental practices historically, the traditional print ad, mailers, and more recently development of the informational practice website. But that is the point, as we discussed in our Smart Doctor CEO Interactive Newsletter book review in October 2010, this book lays out the change from pushing a message out about your practice and how to start pulling patients in. Aspects that seem especially appealing for doctors include how to get found on Google and other options for prospective patients to find a particular doctor or practice capability.




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