” The Tipping Point: How Little Things Can Make a Big Difference” by Malcom Gladwell


This book will make you think out of the box. Gladwell relates social change and trends emergence to an epidemic. For any doctor seeking to start, enhance or develop a marketing program for the practice or understand certain behaviors of staff or patients these insightful comments from a former science writer at the Washington Post and now writer at The New Yorker can be thought provoking.




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