Recommended Reading LIst

Smart Doctor CEO’s can advance their understanding of leadership, motivation, administration, profitability, marketing and more by reading top level authors! Your goal—read (or listen to) at least one business related book each month! For many years Randall K. Berning, JD, LLM, President of Berning & Affiliates has read and commented on various books for Doctor CEO’s. Here are his suggestions of the best business books for doctors to read. Individual doctors along with their key staff, doctors in group practices, and those in study clubs can use these selections to foster discussion and stay on the cutting edge. Consider books as gifts for colleagues. Each book has a link to where you can read more about the book and directly order it in a variety of formats.


Vision & Leadership

books_vinspiration_motivationInspiration & Motivation books_managing_skills_referenceManaging, Skills & Reference
books_peter_druckerPeter Drucker Books books_marketingMarketing books_financial_profitablityFinancial, Profitability, Retirement & Special Interest